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Audience Research is only as specific as your Speaker Profile · Speaker Hub
Audience Research is only as specific as your Speaker Profile
The Speaker Profile looks like homework, but it is what turns a generic audience briefing into one written for you. Here is how the Fill this in for me button works, what its source tags mean, and which boxes are worth your time.
•5 min read
Open Audience Research and there is a setup step most speakers rush through: the Speaker Profile. It is a form with eleven boxes in three groups, it feels like homework, and it is the reason one briefing reads like it was written for you while another could have been written for anyone.
The questions are the same for everyone. The answers are not.
The research half of a briefing asks the same things of every event. What does this industry worry about? What language does the room use? The half that depends on you does not come from research at all. What would someone with your point of view question here, and where do your stories land in this room? Those parts read straight from your profile.
So a thin profile gives you a generic report. A full one gives you a briefing that sounds like it was written for this speaker. You fill it in once, and every briefing reuses it.
You do not have to write it from a blank box
At the top of the form sits a button labeled Fill this in for me. It works from three places, in order of trust:
Whatever you already saved in the profile. This is never overwritten.
Your brand kit. Your one-sheet topics become the topics box, and your voice profile seeds the style box.
A web lookup, for the things nothing in the app knows, like the frameworks you teach or the stories you tell on stage.
Because saved text always wins, pressing the button after you have typed something does not cost you any work. It only fills what is empty.
Read the source tags before you save
Next to each filled box, a small note says where the text came from: from your brand kit, you told us this before, or found online, worth checking.
Take that last one literally. Text found online is a lead, not a fact about you. The lookup only runs when the app knows your name or your website, and it is told to say so when it cannot tell you apart from someone with a similar name, rather than guess. Even so, you are the final check. Delete anything that is not yours.
A blank box means nothing was found
After a run, the form lists what is still missing. It then says that those boxes were left blank rather than guessed at. Good. An invented signature story is worse than an empty box, because you might not notice it until you are halfway through telling it.
The boxes that usually come back empty are the ones only you can fill: your stories, your frameworks, what you will not talk about. Spend your time there.
Three boxes that change the briefing most
Stories you tell. Write a line each. The briefing works out which of them land in this room, so a longer list gives it more to choose from.
Subjects to avoid. Anything you will not touch on stage. The briefing steers around it. If you never joke about politics or religion, say so here once instead of editing it out of every report.
Audience you centre. It is optional, but if your work speaks to a particular group, naming it makes the research focus there.
A ten-minute setup
Make sure your brand kit and one sheet are filled in first, since the button reads from them.
Press Fill this in for me and wait for the draft.
Check every source tag. Cut anything marked found online that is not you.
Fill in the boxes listed as missing, starting with stories.
Press Save profile.
Then run a briefing and compare it with an earlier one. The sections that mention your point of view and your stories are where the profile shows up.
Does the profile save on its own after Fill this in for me runs?
No. The filled-in text sits in the boxes as a draft, and the form says nothing is saved until you press Save profile. Read it through, fix what is wrong, then save.
Do I have to complete all eleven boxes?
No. The fields sit in three groups, Content, Delivery, and Positioning, and only Content opens by default. The audience focus box is marked optional. But the briefing reads from what you write, so a box you leave empty is a place where the report has nothing of yours to work with.
Can I wipe the profile and start over?
Yes. The form has a delete option that asks you to confirm, and it resets every box to empty.
A briefing is built in four steps, and the work is saved after each one. Here is what the Unfinished and Stopped labels on your saved list mean, what Retry this step actually re-runs, and why you should reopen the old briefing instead of starting a new one.
The event brief starts with one box, a lookup, and a review screen. Here is what the lookup fills in, why the industry field matters most, and what to check before you press Generate and spend a briefing.
Audience Research surfaces sourced facts and inferences, but the audience language output, the phrases and pressures a room already uses about itself, is the part most speakers skim past. Here is what it is actually for, and how your notes survive a research refresh.
